Rarely entrepreneurs talk about ROI. Of course they do
sometimes, but they do it with either too optimism, or too frustration. When it
comes to ROI usually there is no middle ground. However, you must talk about
ROI, in the opinion of Scott Tominaga, a financial expert, who has helped a
lot of businesses stay afloat. Return on Investment, or ROI, is the foundation
of every business decision. It helps you understand whether you are putting
your money in the right place or not. Also, it is all about evaluating your
business investment.
Scott Tominaga On Smart Business
Decision-Making
Every promotional campaign, every software subscription, every
recruit, every media appearance session is an investment. The mistake most
people make is assuming that if it gets some engagement, it is worth the price.
Engagement doesn’t always lead to revenue. Vanity metrics can look good on
paper. That is why ROI exists. It not just shows whether something made you
money. It also shows how effectively your investment worked.
It Is Not Just About the Money
ROI does not always mean money. This means, ROI does not
always bring cash to your bank account. Sometimes the returns come in the form
of saved hours, deeper customer loyalty, or a stronger brand presence. These
are harder to measure, but these still matter. You cannot ignore that quality
wins just because they don’t show up in your Stripe dashboard.
Why Ignoring ROI Costs You More Than You
Think
When you stop tracking ROI, you stop learning. You may start
repeating bad decisions. You keep feeding broken systems because it looks like
those are working. And before you know it, you get burned out over things that
does not help your business grow in the first place. It is easy to fall into
that trap, when you are moving fast or trying to keep up with what everyone
else is doing. But business is not about pace. It is about developing with
clarity. Business momentum comes from doing fewer things with honesty.
Understanding ROI helps you get clear pictures. It forces you to pause and ask,
whether you investment is getting result or not.
ROI Is a Conversation, Not Just a
Calculation
So don’t get obsessed with the perfect numbers. Get obsessed
with why something worked or something did not. How much did it cost you? What
did it give you? The most important question is - will you do it again? It is
the kind of thinking that turns chaos into clarity. It is the kind of thinking
that scales. If you are not being able to decide or come to a conclusion, you
can speak to a financial expert for better understanding.
At the end of the day, understanding ROI is not about
becoming a finance freak in the opinion of Scott Tominaga. It is all about respect and value. When
you start looking at your time, your team, your energy as money, you can
understand what true ROI means. It is about building a business that does not
just stay busy but stays smart. Try to evaluate everything. ROI is your
business voice. Make sure you are listening.
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